November 3, 2012 John F. Kennedy University Libraries own Stephanie M. Roach presented a poster session, Social Media Use in the Bay Area Library Student and Professional Community, at the California Library Association's annual conference in San Jose, CA. She conducted a survey researching use of social media by groups of information professionals in the San Francisco Bay Area. The survey results and data analysis, as well as the poster infographic are available on her website.
Social Media Use in the Bay Area Library Student and Professional Community explores the use of social media by San Francisco Bay Area professional networking groups. Social media platforms including Twitter, Facebook, Google Plus, and Pinterest will be evaluated for social media presence by library professional groups. Specific strategies in use by group administrators will be identified, and use of platform specific tools such as timelines, events, hangouts, etc. This poster session establishes a baseline for use of social media by San Francisco Bay Area library professional groups, and serves as an exploratory study providing data revealing directions for future research.
The poster session includes figures quantifying use of social media by San Francisco Bay Area library student and professional groups. Group administrators were surveyed to discover strategies and methods for utilizing social media platforms, and group profiles were evaluated to discover which tools are being utilized.